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Imagine a place where UX researchers, UX designers, and product strategists work in creative harmony with you – that’s EasyAudit. From ethnographic research to user persona studies to customer interviews, we have experienced designers who understand the value of getting customer insights, proving hypothesis, and evaluating options, not designing based on feelings or assumptions. With our premier UI/UX industry talent working on UX research, we can provide enough research to justify important design decisions that contribute to the creation of user experiences that are worth talking about.
Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct. Because of that, we offer design, messaging, & research services for all of the aforementioned elements to assure that your brand experience comprehensively captures your essence for key audiences.
Design gives ideas form and function as well as a voice to lead and inspire change. Now that design-centric companies have shown how design can be a differentiator to short and long term success, you too can bring design thinking designers to the table for strategy and product challenges. We want to solve your toughest problems and work together on your biggest opportunities with our collaborative team and design thinking capabilities.
A sprint can be completed in an hour or a couple of weeks. The nature of the challenge dictates the length of the sprint and the key people involved. We provide a targeted framing of the challenges, time constraints to foster urgency, and an inclusive approach that draws on the quiet voices within your organization as well as the louder ones. Our philosophy enables real-time discussion, elaboration, and evaluation of ideas to push them as far as they can go, creating a positive cycle of engagement.
Whether you’re embarking on a full website refresh or only updating a page or two, it’s tempting to assume that your site copy can move directly over to a new design with little or no editing. In cases of small sites or well-curated site content, that can work out just fine. For larger websites that have not been tended to over time, or in cases of major design changes, it’s worth budgeting time specifically to refresh your content.

Forget what you’ve learned about traditional market segmentation, especially the part where it says that greater market share equals higher profitability. In his book Where Value Hides: A New Way to Uncover Profitable Growth for Your Business, EasyAudit takes the position that bigger isn’t necessarily better. In many instances, he contends, it can actually be worse.

With the impact of the financial crisis and resulting changes to the regulatory landscape and consumer behaviors, retail businesses have had to adapt rapidly in order to regain trust and remain competitive. EasyAudit works with our retail clients to help them modify their business models, identify cost efficiencies and identify new growth initiatives and customer-centric strategies.
consulting

This book was written to increase the public understanding of ‘accountability’. Jay Desai, founder & chief executive of Universal Consulting, constructs a three-dimensional lens with which he examines the mechanisms that hold our governance institutions accountable. Desai explains why a burst of governance reforms are sorely needed and describes how the journey of accountability will play out over the next few decades.
business

Accordion

In a sharp break from standard practice, Expectations Investing is a valuation process that uses the market’s own pricing model, Discounted Cash Flow (DCF), with an important twist: Rather than forecast cash flows, expectations investing starts by interpreting the expectations implied by a company’s stock price. Authors Alfred Rappaport and Michael Mauboussin align investing strategy with corporate strategy and share the valuation tools that have been used by successful shareholder value-oriented companies over the years.

The most dangerous part of this process is the liquid in the battery. The liquid is sulfuric acid that will seriously burn you. As a safety precocious, always have some baking soda nearby to neutralize the acid in case you spilled some on your body. Another safety tip says that the gasses that come off from the battery, hydrogen gas (H2), can be hazardous as well. It is highly flammable. Make sure you work with the batteries in an open space and no sparks or open flame nearby.

Finally, take a step back and consider how your content actually looks on your site. I mentioned earlier that content is a design element. You want to draw the eye for good reasons, not bad. So, your copy must work with the overall look and feel of your site.

Whether you’re embarking on a full website refresh or only updating a page or two, it’s tempting to assume that your site copy can move directly over to a new design with little or no editing. In cases of small sites or well-curated site content, that can work out just fine. For larger websites that have not been tended to over time, or in cases of major design changes, it’s worth budgeting time specifically to refresh your content.
Whether you’re embarking on a full website refresh or only updating a page or two, it’s tempting to assume that your site copy can move directly over to a new design with little or no editing. In cases of small sites or well-curated site content, that can work out just fine. For larger websites that have not been tended to over time, or in cases of major design changes, it’s worth budgeting time specifically to refresh your content.
Over time, business goals and marketing priorities shift. It’s likely that you’ve grown and expanded since your current site was built. You might need to include new products that didn’t exist during your last design. Or, you might want to refine your pages to cut services you no longer offer.

Forget what you’ve learned about traditional market segmentation, especially the part where it says that greater market share equals higher profitability. In his book Where Value Hides: A New Way to Uncover Profitable Growth for Your Business, EasyAudit takes the position that bigger isn’t necessarily better. In many instances, he contends, it can actually be worse.

Finally, take a step back and consider how your content actually looks on your site. I mentioned earlier that content is a design element. You want to draw the eye for good reasons, not bad. So, your copy must work with the overall look and feel of your site.